EMC is a service provider of integrated digital frameworks, working on the development of an integrated digital service that would address tour operators and other leisure services providers, activated in Greece and in the greater Mediterranean area
Experiential tourism with the use of augmented reality
The experience is very important component of every tourist service. In an ”augmented reality” world, an artificial environment is created, that complements the reality with virtual elements, with the aim of improving human capabilities. In this sense, augmented reality creates interactive systems that complement the elements of a complete real environment with the use of devices for the creation of layers and different types of processed data (mobile devices, digital eyewear devices, systems for the visual display, etc.). This is the ideal environment for skyrocketing the tourist experience
Immersive experience
An immersive experience is an illusory environment that completely surrounds the user, such that he/she feels that is inside it and part of it. An immersive experience elicits the realistic feeling of being there or being present within a virtual space. The consciousness of a person is transported from the immediate reality to an alternative reality world. Tricking his/her mind unintentionally, the person is learning and deciding within this new context. Multi-person immersive spaces allow shared experiences and collaborative actions, thus enhancing dramatically the attractiveness of the experience
Gamification
Gamification is the perfect vehicle for enhancing tourist on site experiences for fantasy, immersion and fun. The fantasy experiences and the freedom to act in a virtual world are important motives for game players. In a carefully designed gamified system, tourists can choose their avatars and have the freedom to play someone else, to enhance their fantasy experiences in a fun, and more stimulating way, leading to a higher level of satisfaction
Immersion can be defined as the psychological components of concentration, emotion and cognitive evaluation of the game. The concept of immersion from gaming is used to enhance tourist experiences.
A pervasive game is a game that uses real world locations in game play. Players can interact with virtual game characters in real world locations using a mobile device and a pair of smart glasses. Pervasive games are multi-player games that may involve physically meeting to complete game stages.